Today’s Brainzooming blog guest post comes via @FlyingSpatula, a former Brainzooming guest blogger. He direct messaged me over the weekend to let me know about a blog post his uncle, Sheldon Rozansky, founder of Les Specialistes HCS Montreal, wrote about how big box brands can be indifferent to and even downright contemptuous of customers. While this sucks for customers, he uses shortcomings at big box brands to create a competitive advantage when price competition isn’t an option. Here’s his take on crappy customer service at big box brands and how smaller competitors can fight back for themselves and their customers:
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Tags:
failure,
customer experience strategy,
Competitive Strategy,
customer experience,
Guest author,
Performance,
customer service,
Branding,
Brainzooming,
Marketing,
retail stores,
service,
Implementation
I love a good rant, and today, we have a great innovation rant from our friend Woody Bendle. What’s got Woody ranting today? Best Practices. Note to self . . . don’t mention Best Practices around Woody. Here’s why:
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Tags:
Creativity,
innovative,
Guest author,
Strategy,
possibilities,
rethink possible,
creative thinking,
Brainzooming,
Humor,
Insights,
Woody Bendle,
leapfrog,
Innovation,
Strategic Thinking,
process improvement,
best practices,
benchmarking
Here’s another great post from Woody Bendle, who debuted as a guest Brainzooming blogger last week. In the intro on Woody’s first Brainzooming post, I didn’t go into much biographical information on him. An economist by training, Woody is currently the Director, Insights & Innovation at Collective Brands, Inc. in Topeka, KS. Previously he was with Blockbuster as Vice President of Marketing, Customer Analytics & Strategic Systems. Today, Woody Bendle is sharing his perspective on how innovation and improvement can both be continuous.
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Tags:
Creativity,
blockbuster,
continuous process improvement,
innovative,
Guest author,
boston consulting group,
Strategy,
Performance,
state of the union address,
continuous improvement initiatives,
Tools,
shareholder value,
continuous innovation,
Brainzooming,
Insights,
right brain,
Innovation,
improvement programs,
Strategic Thinking,
process improvement,
Implementation,
customer analytics,
strategic systems,
bottom line benefits,
lean six sigma,
bendle,
unnecessary costs
With Mike busy this week carrying out his duties as chair of the American Marketing Association Marketing Research Council (AMAMRC), I’m sitting in at the Brainzooming blog blogging.
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Tags:
Market Research,
Dan Heath,
Guest author,
malcolm gladwell,
tipping point,
marketing research,
Brainzooming,
Marketing,
AMAMRC,
Made to Stick,
richard thaler
In early May, a TweetDeck search on “creative” tweets showed several referencing a Creative unConference in New York. I tweeted to attendees asking for a guest blogger to write about their experience presenting at an event where there’s not really a pre-planned schedule.
Part of it was professional curiosity since I’m chairing the American Marketing Association Market Research Conference in October, and we’ve discussed how to incorporate more attendee-driven content. The other part was a sincere interest in all of us learning more about these types of emerging events.
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Tags:
Diversity,
Guest author,
Communication,
Events,
Twitter,
Branding,
Brainzooming,
Innovation,
Collaboration
