Today’s Brainzooming blog guest post comes via @FlyingSpatula, a former Brainzooming guest blogger. He direct messaged me over the weekend to let me know about a blog post his uncle, Sheldon Rozansky, founder of Les Specialistes HCS Montreal, wrote about how big box brands can be indifferent to and even downright contemptuous of customers. While this sucks for customers, he uses shortcomings at big box brands to create a competitive advantage when price competition isn’t an option. Here’s his take on crappy customer service at big box brands and how smaller competitors can fight back for themselves and their customers:
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Tags:
failure,
customer experience strategy,
Competitive Strategy,
customer experience,
Guest author,
Performance,
customer service,
Branding,
Brainzooming,
Marketing,
retail stores,
service,
Implementation
In a recent TalentZoo.com post called “Thirsting for Originality,” author Danny Goldgeiger addressed the perceived similarity of a Super Bowl ad for Coca-Cola and a nine-year old ad from Israel for a chocolate milk product. Danny G. wrestles with the possibility that wide access to media makes it more, rather than less, likely similar ideas may show up multiple places.
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Tags:
Creativity,
Competitive Strategy,
Social media,
sharing ideas,
commercials,
Tools,
Super Bowl,
Brainzooming,
Marketing,
advertising,
Coca-Cola,
Innovation,
plagiarism,
Collaboration,
copying
