I delivered a Brainzooming workshop on “Budget-Extending Social Content Strategy” at the Social Media Strategies Summit this week. We had more than forty attendees, which is a lot for a three-hour, interactive workshop. We adjusted our approach to maximize the interaction among the participants. During the time together, we worked through various Brainzooming tools to develop and implement social content strategy that is smart online and drives results for a brand.
Tags: career strategy, career advice, Communication, Compilations, Performance, Tools, Career Challenges, Brainzooming, Collaboration, Strategic Thinking, Implementation, Career
One way to create greater engagement during a strategic planning process is through framing important questions in new ways. Sometimes that means asking familiar questions completely differently. Other times it means changing the perspective from which participants are answering questions.
Tags: Creativity, Strategic Planning, Tools, Brainzooming, strategic planning process
I’m in the midst of developing new themes for the Idea Magnets webcast I’m hosting for the American Marketing Association next week (And btw, have you signed up for the webcast yet? If not, here’s where you can register for Idea Magnets).
Tags: Creativity, Strategy, Tools, creative thinking, Brainzooming, Idea Magnets, Collaboration
I’m frequently asked how it was possible to stay, survive, and achieve career success for so long in one corporation.
Tags: corporate career, career advice, Strategy, Performance, Tools, Brainzooming, talents, Strategic Thinking, personal branding, Implementation, Career
We talk all the time with business executives about the importance of more people in their organizations developing strategic thinking skills. Some understand right away why this is beneficial. Others wrestle with the idea that something sounding like strategy would get out of the hands of senior management. The typical objection is if people throughout the organization are thinking about strategy, they either
Tags: Strategy, Performance, Tools, Brainzooming, Insights, strategic thinkers, Collaboration, creating strategic impact, Strategic Thinking, senior management, Implementation
Tags: Ebook, Strategic Planning, Social media, social media strategy, Strategy, Performance, Facebook, Twitter, Tools, Brainzooming, Insights, Marketing, Blogging, Implementation, Video
Here’s another great post from Woody Bendle, who debuted as a guest Brainzooming blogger last week. In the intro on Woody’s first Brainzooming post, I didn’t go into much biographical information on him. An economist by training, Woody is currently the Director, Insights & Innovation at Collective Brands, Inc. in Topeka, KS. Previously he was with Blockbuster as Vice President of Marketing, Customer Analytics & Strategic Systems. Today, Woody Bendle is sharing his perspective on how innovation and improvement can both be continuous.
Tags: Creativity, blockbuster, continuous process improvement, innovative, Guest author, boston consulting group, Strategy, Performance, state of the union address, continuous improvement initiatives, Tools, shareholder value, continuous innovation, Brainzooming, Insights, right brain, Innovation, improvement programs, Strategic Thinking, process improvement, Implementation, customer analytics, strategic systems, bottom line benefits, lean six sigma, bendle, unnecessary costs
My office is filled with blogging notebooks full of potential ideas for future blog posts. On our Christmas trip to Western Kansas, I must have taken 5 or 6 notebooks, plus Word documents full of additional blog idea starters in the hopes of building a cushion of completed blog posts again. While a cache of blog topic ideas typically yields time efficiency benefits, having blog topics laying around can also be a creative drag at times.
Tags: Creativity, creative idea, western kansas, Communication, Social media, Performance, topic idea, Tools, innovation Excellence, Brainzooming, PowerPoint, blog, christmas, Innovation, topic ideas, live tweeting, bloggers, organizational creativity, Collaboration, blogger, Strategic Thinking, creative ideas, creative block
We’ve been discussing creative job titles around here. And by creative job titles, I’m talking about job titles that:
Tags: Creativity, The Brainzooming Group, jobs, job titles, Tools, Brainzooming, Innovation, Strategic Thinking, creative, questions, job title, Career, Creative Instigation
In a recent TalentZoo.com post called “Thirsting for Originality,” author Danny Goldgeiger addressed the perceived similarity of a Super Bowl ad for Coca-Cola and a nine-year old ad from Israel for a chocolate milk product. Danny G. wrestles with the possibility that wide access to media makes it more, rather than less, likely similar ideas may show up multiple places.
Tags: Creativity, Competitive Strategy, Social media, sharing ideas, commercials, Tools, Super Bowl, Brainzooming, Marketing, advertising, Coca-Cola, Innovation, plagiarism, Collaboration, copying
