I delivered a Brainzooming workshop on “Budget-Extending Social Content Strategy” at the Social Media Strategies Summit this week. We had more than forty attendees, which is a lot for a three-hour, interactive workshop. We adjusted our approach to maximize the interaction among the participants. During the time together, we worked through various Brainzooming tools to develop and implement social content strategy that is smart online and drives results for a brand.
Tags: career strategy, career advice, Communication, Compilations, Performance, Tools, Career Challenges, Brainzooming, Collaboration, Strategic Thinking, Implementation, Career
I am not a big Rudy Giuliani fan. Recent personal events, however, have me thinking about two messages from a closing keynote Rudy Giuliani delivered at a customer conference I produced back in my Fortune 500 days.
Tags: Strategic Planning, Performance, Brainzooming, Collaboration, Strategic Thinking, rudy giuliani
I’m frequently asked how it was possible to stay, survive, and achieve career success for so long in one corporation.
Tags: corporate career, career advice, Strategy, Performance, Tools, Brainzooming, talents, Strategic Thinking, personal branding, Implementation, Career
We talk all the time with business executives about the importance of more people in their organizations developing strategic thinking skills. Some understand right away why this is beneficial. Others wrestle with the idea that something sounding like strategy would get out of the hands of senior management. The typical objection is if people throughout the organization are thinking about strategy, they either
Tags: Strategy, Performance, Tools, Brainzooming, Insights, strategic thinkers, Collaboration, creating strategic impact, Strategic Thinking, senior management, Implementation
Tags: Ebook, Strategic Planning, Social media, social media strategy, Strategy, Performance, Facebook, Twitter, Tools, Brainzooming, Insights, Marketing, Blogging, Implementation, Video
Today’s Brainzooming blog guest post comes via @FlyingSpatula, a former Brainzooming guest blogger. He direct messaged me over the weekend to let me know about a blog post his uncle, Sheldon Rozansky, founder of Les Specialistes HCS Montreal, wrote about how big box brands can be indifferent to and even downright contemptuous of customers. While this sucks for customers, he uses shortcomings at big box brands to create a competitive advantage when price competition isn’t an option. Here’s his take on crappy customer service at big box brands and how smaller competitors can fight back for themselves and their customers:
Tags: failure, customer experience strategy, Competitive Strategy, customer experience, Guest author, Performance, customer service, Branding, Brainzooming, Marketing, retail stores, service, Implementation
Here’s another great post from Woody Bendle, who debuted as a guest Brainzooming blogger last week. In the intro on Woody’s first Brainzooming post, I didn’t go into much biographical information on him. An economist by training, Woody is currently the Director, Insights & Innovation at Collective Brands, Inc. in Topeka, KS. Previously he was with Blockbuster as Vice President of Marketing, Customer Analytics & Strategic Systems. Today, Woody Bendle is sharing his perspective on how innovation and improvement can both be continuous.
Tags: Creativity, blockbuster, continuous process improvement, innovative, Guest author, boston consulting group, Strategy, Performance, state of the union address, continuous improvement initiatives, Tools, shareholder value, continuous innovation, Brainzooming, Insights, right brain, Innovation, improvement programs, Strategic Thinking, process improvement, Implementation, customer analytics, strategic systems, bottom line benefits, lean six sigma, bendle, unnecessary costs
My office is filled with blogging notebooks full of potential ideas for future blog posts. On our Christmas trip to Western Kansas, I must have taken 5 or 6 notebooks, plus Word documents full of additional blog idea starters in the hopes of building a cushion of completed blog posts again. While a cache of blog topic ideas typically yields time efficiency benefits, having blog topics laying around can also be a creative drag at times.
Tags: Creativity, creative idea, western kansas, Communication, Social media, Performance, topic idea, Tools, innovation Excellence, Brainzooming, PowerPoint, blog, christmas, Innovation, topic ideas, live tweeting, bloggers, organizational creativity, Collaboration, blogger, Strategic Thinking, creative ideas, creative block
