---
title: Starting with Books that Start with Research
description: With Mike busy this week carrying out his duties as chair of the American Marketing Association Marketing Research Council (AMAMRC), I’m sitting in at the Brainzooming blog blogging. In keeping with the research theme, I originally suggested to Mike that I blog about some of the books with applicability to marketing that have a strong research […]
image: https://www.pintandtun.com/hubfs/Imported_Blog_Media/AMAMRC-Logo.jpg
---

[![the pint and tun](https://www.pintandtun.com/hs-fs/hub/417466/file-1258730516.png?width=865&height=678&name=file-1258730516.png "the pint and tun")](http://pintandtun.com)

# bz test

# Starting with Books that Start with Research

Posted by [Admin](https://www.pintandtun.com/bztest/author/admin) on Sep 27, 2010 12:50:46 AM

- [Tweet](https://twitter.com/share)

[![](https://www.pintandtun.com/hs-fs/hubfs/Imported_Blog_Media/AMAMRC-Logo-1.jpg?width=297&height=233&name=AMAMRC-Logo-1.jpg "AMAMRC Conference - Unfiltered Perspectives. Unexpected Opportunities.")](https://www.pintandtun.com/hubfs/Imported_Blog_Media/AMAMRC-Logo-1.jpg)With Mike busy this week carrying out his duties as chair of the American Marketing Association Marketing Research Council (AMAMRC), I’m sitting in at the Brainzooming blog blogging.

In keeping with the research theme, I originally suggested to Mike that I blog about some of the books with applicability to marketing that have a strong research foundation. I have read or listened to quite a number of them recently. (I highly recommend audio books as a way to make a commute more productive, help a long trip go faster, or distract you from the general pain of your workout.)

The past couple of years have seen several really interesting and well written books with a general theme of behavioral economics. These include [*Drive*](http://www.danpink.com/drive) from [Daniel Pink](http://www.danpink.com/), [*Nudge*](http://yalepress.yale.edu/book.asp?isbn=9780300122237) by [Richard Thaler](http://nudges.org/) and [Cass Sunstein](http://www.whitehouse.gov/omb/inforeg_administrator), and [*Predictably Irrational*](http://www.harpercollins.com/browseinside/index.aspx?isbn13=9780061353239) by [Dan Ariely](http://danariely.com/).

[Chip and Dan Heath’s](http://heathbrothers.com/) books [*Made to Stick*](http://heathbrothers.com/madetostick/) and [*Switch*](http://heathbrothers.com/switch/) offer some excellent insights about messaging and organizational change. Likewise [Malcolm Gladwell’s](http://www.gladwell.com/bio.html) [*The Tipping Point*](http://www.gladwell.com/tippingpoint/index.html), [*Blink*](http://www.gladwell.com/blink/index.html), and [*Outliers*](http://www.gladwell.com/outliers/index.html) have really useful information for anyone who is involved in marketing or marketing research.

But those are the books you might expect me to write about. The title of the AMAMRC conference is “**Unfiltered Perspectives Unexpected Opportunities**.” So in keeping with that theme I decided to at least provide a twist on the book list by writing about some books that haven’t been in the headlines or best seller lists quite as recnetly. (The books I’ve listed above are all worth your time and I hope to cover several of them in future guest posts.)

There are four books that I regard as foundational in my understanding and practice of marketing, communications, and sales. Each book caused me to think and act differently, sometimes quite differently. I have read each multiple times and I find myself coming back to them repeatedly as I seek to work out a problem or arrive at a fresh solution for a marketing, communication, or sales situation. The other thing they have in common is they answer two of my favorite questions: “Why?” and “How do you know?”

Book 1: The Real Mad Man. – [*Barrett Sydnor*](https://brainzooming.com/?page_id=2388)

***[The Brainzooming Group](https://brainzooming.com/?page_id=1188) helps make smart organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. ******Email us at [brainzooming@gmail.com](mailto:brainzooming@gmail.com) or call us at 816-509-5320 to learn how we can deliver these benefits for you. ***

 Tags: [Market Research](https://www.pintandtun.com/bztest/tag/market-research), [Dan Heath](https://www.pintandtun.com/bztest/tag/dan-heath), [Guest author](https://www.pintandtun.com/bztest/tag/guest-author), [malcolm gladwell](https://www.pintandtun.com/bztest/tag/malcolm-gladwell), [tipping point](https://www.pintandtun.com/bztest/tag/tipping-point), [marketing research](https://www.pintandtun.com/bztest/tag/marketing-research), [Brainzooming](https://www.pintandtun.com/bztest/tag/brainzooming), [Marketing](https://www.pintandtun.com/bztest/tag/marketing), [AMAMRC](https://www.pintandtun.com/bztest/tag/amamrc), [Made to Stick](https://www.pintandtun.com/bztest/tag/made-to-stick), [richard thaler](https://www.pintandtun.com/bztest/tag/richard-thaler)

## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://www.pintandtun.com/bztest/starting-with-books-that-start-with-research/4744#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://www.pintandtun.com/bztest/starting-with-books-that-start-with-research/4744#) and
- Turning visitors into leads.

### Recent Posts

### Posts by Tag

- [Brainzooming (20)](https://www.pintandtun.com/bztest/tag/brainzooming)
- [Tools (11)](https://www.pintandtun.com/bztest/tag/tools)
- [Creativity (10)](https://www.pintandtun.com/bztest/tag/creativity)
- [Strategic Thinking (10)](https://www.pintandtun.com/bztest/tag/strategic-thinking)
- [Collaboration (9)](https://www.pintandtun.com/bztest/tag/collaboration)
- [Implementation (8)](https://www.pintandtun.com/bztest/tag/implementation)
- [Performance (8)](https://www.pintandtun.com/bztest/tag/performance)
- [Innovation (7)](https://www.pintandtun.com/bztest/tag/innovation)
- [Strategy (6)](https://www.pintandtun.com/bztest/tag/strategy)
- [Guest author (5)](https://www.pintandtun.com/bztest/tag/guest-author)
- [Marketing (5)](https://www.pintandtun.com/bztest/tag/marketing)
- [Career (4)](https://www.pintandtun.com/bztest/tag/career)
- [Communication (4)](https://www.pintandtun.com/bztest/tag/communication)
- [Insights (4)](https://www.pintandtun.com/bztest/tag/insights)
- [Strategic Planning (4)](https://www.pintandtun.com/bztest/tag/strategic-planning)
- [Humor (3)](https://www.pintandtun.com/bztest/tag/humor)
- [Social media (3)](https://www.pintandtun.com/bztest/tag/social-media)
- [Branding (2)](https://www.pintandtun.com/bztest/tag/branding)
- [Competitive Strategy (2)](https://www.pintandtun.com/bztest/tag/competitive-strategy)
- [Ebook (2)](https://www.pintandtun.com/bztest/tag/ebook)
- [Market Research (2)](https://www.pintandtun.com/bztest/tag/market-research)
- [Special week (2)](https://www.pintandtun.com/bztest/tag/special-week)
- [Twitter (2)](https://www.pintandtun.com/bztest/tag/twitter)
- [career advice (2)](https://www.pintandtun.com/bztest/tag/career-advice)
- [creative thinking (2)](https://www.pintandtun.com/bztest/tag/creative-thinking)
- [innovative (2)](https://www.pintandtun.com/bztest/tag/innovative)
- [process improvement (2)](https://www.pintandtun.com/bztest/tag/process-improvement)
- [AMAMRC (1)](https://www.pintandtun.com/bztest/tag/amamrc)
- [Blogging (1)](https://www.pintandtun.com/bztest/tag/blogging)
- [Career Challenges (1)](https://www.pintandtun.com/bztest/tag/career-challenges)
- [Coca-Cola (1)](https://www.pintandtun.com/bztest/tag/coca-cola)
- [Compilations (1)](https://www.pintandtun.com/bztest/tag/compilations)
- [Creative Instigation (1)](https://www.pintandtun.com/bztest/tag/creative-instigation)
- [Creative Quickies (1)](https://www.pintandtun.com/bztest/tag/creative-quickies)
- [Dan Heath (1)](https://www.pintandtun.com/bztest/tag/dan-heath)
- [Diversity (1)](https://www.pintandtun.com/bztest/tag/diversity)
- [Events (1)](https://www.pintandtun.com/bztest/tag/events)
- [Facebook (1)](https://www.pintandtun.com/bztest/tag/facebook)
- [Idea Magnets (1)](https://www.pintandtun.com/bztest/tag/idea-magnets)
- [Made to Stick (1)](https://www.pintandtun.com/bztest/tag/made-to-stick)
- [PowerPoint (1)](https://www.pintandtun.com/bztest/tag/powerpoint)
- [Super Bowl (1)](https://www.pintandtun.com/bztest/tag/super-bowl)
- [The Brainzooming Group (1)](https://www.pintandtun.com/bztest/tag/the-brainzooming-group)
- [Video (1)](https://www.pintandtun.com/bztest/tag/video)
- [Woody Bendle (1)](https://www.pintandtun.com/bztest/tag/woody-bendle)
- [advertising (1)](https://www.pintandtun.com/bztest/tag/advertising)
- [benchmarking (1)](https://www.pintandtun.com/bztest/tag/benchmarking)
- [bendle (1)](https://www.pintandtun.com/bztest/tag/bendle)
- [best practices (1)](https://www.pintandtun.com/bztest/tag/best-practices)
- [blockbuster (1)](https://www.pintandtun.com/bztest/tag/blockbuster)
- [blog (1)](https://www.pintandtun.com/bztest/tag/blog)
- [blogger (1)](https://www.pintandtun.com/bztest/tag/blogger)
- [bloggers (1)](https://www.pintandtun.com/bztest/tag/bloggers)
- [boston consulting group (1)](https://www.pintandtun.com/bztest/tag/boston-consulting-group)
- [bottom line benefits (1)](https://www.pintandtun.com/bztest/tag/bottom-line-benefits)
- [career strategy (1)](https://www.pintandtun.com/bztest/tag/career-strategy)
- [christmas (1)](https://www.pintandtun.com/bztest/tag/christmas)
- [commercials (1)](https://www.pintandtun.com/bztest/tag/commercials)
- [continuous improvement initiatives (1)](https://www.pintandtun.com/bztest/tag/continuous-improvement-initiatives)
- [continuous innovation (1)](https://www.pintandtun.com/bztest/tag/continuous-innovation)
- [continuous process improvement (1)](https://www.pintandtun.com/bztest/tag/continuous-process-improvement)
- [copying (1)](https://www.pintandtun.com/bztest/tag/copying)
- [corporate career (1)](https://www.pintandtun.com/bztest/tag/corporate-career)
- [creating strategic impact (1)](https://www.pintandtun.com/bztest/tag/creating-strategic-impact)
- [creative (1)](https://www.pintandtun.com/bztest/tag/creative)
- [creative block (1)](https://www.pintandtun.com/bztest/tag/creative-block)
- [creative idea (1)](https://www.pintandtun.com/bztest/tag/creative-idea)
- [creative ideas (1)](https://www.pintandtun.com/bztest/tag/creative-ideas)
- [customer analytics (1)](https://www.pintandtun.com/bztest/tag/customer-analytics)
- [customer experience (1)](https://www.pintandtun.com/bztest/tag/customer-experience)
- [customer experience strategy (1)](https://www.pintandtun.com/bztest/tag/customer-experience-strategy)
- [customer service (1)](https://www.pintandtun.com/bztest/tag/customer-service)
- [decision making (1)](https://www.pintandtun.com/bztest/tag/decision-making)
- [failure (1)](https://www.pintandtun.com/bztest/tag/failure)
- [friendships (1)](https://www.pintandtun.com/bztest/tag/friendships)
- [improvement programs (1)](https://www.pintandtun.com/bztest/tag/improvement-programs)
- [innovation Excellence (1)](https://www.pintandtun.com/bztest/tag/innovation-excellence)
- [job title (1)](https://www.pintandtun.com/bztest/tag/job-title)
- [job titles (1)](https://www.pintandtun.com/bztest/tag/job-titles)
- [jobs (1)](https://www.pintandtun.com/bztest/tag/jobs)
- [lean six sigma (1)](https://www.pintandtun.com/bztest/tag/lean-six-sigma)
- [leapfrog (1)](https://www.pintandtun.com/bztest/tag/leapfrog)
- [live tweeting (1)](https://www.pintandtun.com/bztest/tag/live-tweeting)
- [malcolm gladwell (1)](https://www.pintandtun.com/bztest/tag/malcolm-gladwell)
- [marketing research (1)](https://www.pintandtun.com/bztest/tag/marketing-research)
- [organizational creativity (1)](https://www.pintandtun.com/bztest/tag/organizational-creativity)
- [personal branding (1)](https://www.pintandtun.com/bztest/tag/personal-branding)
- [plagiarism (1)](https://www.pintandtun.com/bztest/tag/plagiarism)
- [possibilities (1)](https://www.pintandtun.com/bztest/tag/possibilities)
- [questions (1)](https://www.pintandtun.com/bztest/tag/questions)
- [retail stores (1)](https://www.pintandtun.com/bztest/tag/retail-stores)
- [rethink possible (1)](https://www.pintandtun.com/bztest/tag/rethink-possible)
- [richard thaler (1)](https://www.pintandtun.com/bztest/tag/richard-thaler)
- [right brain (1)](https://www.pintandtun.com/bztest/tag/right-brain)
- [rudy giuliani (1)](https://www.pintandtun.com/bztest/tag/rudy-giuliani)
- [senior management (1)](https://www.pintandtun.com/bztest/tag/senior-management)
- [service (1)](https://www.pintandtun.com/bztest/tag/service)
- [shareholder value (1)](https://www.pintandtun.com/bztest/tag/shareholder-value)
- [sharing ideas (1)](https://www.pintandtun.com/bztest/tag/sharing-ideas)
- [social media strategy (1)](https://www.pintandtun.com/bztest/tag/social-media-strategy)
- [state of the union address (1)](https://www.pintandtun.com/bztest/tag/state-of-the-union-address)
- [strategic planning process (1)](https://www.pintandtun.com/bztest/tag/strategic-planning-process)
- [strategic systems (1)](https://www.pintandtun.com/bztest/tag/strategic-systems)
- [strategic thinkers (1)](https://www.pintandtun.com/bztest/tag/strategic-thinkers)
- [strategic thinking questions (1)](https://www.pintandtun.com/bztest/tag/strategic-thinking-questions)
- [talents (1)](https://www.pintandtun.com/bztest/tag/talents)
- [tipping point (1)](https://www.pintandtun.com/bztest/tag/tipping-point)
- [topic idea (1)](https://www.pintandtun.com/bztest/tag/topic-idea)
- [topic ideas (1)](https://www.pintandtun.com/bztest/tag/topic-ideas)
- [unnecessary costs (1)](https://www.pintandtun.com/bztest/tag/unnecessary-costs)
- [western kansas (1)](https://www.pintandtun.com/bztest/tag/western-kansas)

[see all](https://www.pintandtun.com/bztest/starting-with-books-that-start-with-research/4744#)