There’s a meme — perhaps you know it — in which two stick figures are trying very hard to make plans to get together. Reviewing their calendars, they trade offers and counteroffers until finally they embrace, tearfully, saying, “It was so nice knowing you!” and “I’ll never forget you!”
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Tags:
Creativity,
Brainzooming,
Humor,
Collaboration,
friendships
I delivered a Brainzooming workshop on “Budget-Extending Social Content Strategy” at the Social Media Strategies Summit this week. We had more than forty attendees, which is a lot for a three-hour, interactive workshop. We adjusted our approach to maximize the interaction among the participants. During the time together, we worked through various Brainzooming tools to develop and implement social content strategy that is smart online and drives results for a brand.
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Tags:
career strategy,
career advice,
Communication,
Compilations,
Performance,
Tools,
Career Challenges,
Brainzooming,
Collaboration,
Strategic Thinking,
Implementation,
Career
Short Story: You can take serious questions and wrap them in child-like situations to add fun and new thinking to a strategic planning process.
One way to create greater engagement during a strategic planning process is through framing important questions in new ways. Sometimes that means asking familiar questions completely differently. Other times it means changing the perspective from which participants are answering questions.
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Tags:
Creativity,
Strategic Planning,
Tools,
Brainzooming,
strategic planning process
I am not a big Rudy Giuliani fan. Recent personal events, however, have me thinking about two messages from a closing keynote Rudy Giuliani delivered at a customer conference I produced back in my Fortune 500 days.
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Tags:
Strategic Planning,
Performance,
Brainzooming,
Collaboration,
Strategic Thinking,
rudy giuliani
I’m frequently asked how it was possible to stay, survive, and achieve career success for so long in one corporation.
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corporate career,
career advice,
Strategy,
Performance,
Tools,
Brainzooming,
talents,
Strategic Thinking,
personal branding,
Implementation,
Career
We talk all the time with business executives about the importance of more people in their organizations developing strategic thinking skills. Some understand right away why this is beneficial. Others wrestle with the idea that something sounding like strategy would get out of the hands of senior management. The typical objection is if people throughout the organization are thinking about strategy, they either
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Tags:
Strategy,
Performance,
Tools,
Brainzooming,
Insights,
strategic thinkers,
Collaboration,
creating strategic impact,
Strategic Thinking,
senior management,
Implementation
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Tags:
Ebook,
Strategic Planning,
Social media,
social media strategy,
Strategy,
Performance,
Facebook,
Twitter,
Tools,
Brainzooming,
Insights,
Marketing,
Blogging,
Implementation,
Video
Today’s Brainzooming blog guest post comes via @FlyingSpatula, a former Brainzooming guest blogger. He direct messaged me over the weekend to let me know about a blog post his uncle, Sheldon Rozansky, founder of Les Specialistes HCS Montreal, wrote about how big box brands can be indifferent to and even downright contemptuous of customers. While this sucks for customers, he uses shortcomings at big box brands to create a competitive advantage when price competition isn’t an option. Here’s his take on crappy customer service at big box brands and how smaller competitors can fight back for themselves and their customers:
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Tags:
failure,
customer experience strategy,
Competitive Strategy,
customer experience,
Guest author,
Performance,
customer service,
Branding,
Brainzooming,
Marketing,
retail stores,
service,
Implementation